Fractional CMO for marketing agencies
You know the clients you want. Getting their attention is where you’re stuck.
Your agency has something valuable to offer. But your ads bring the wrong inquiries, little response, and more questions about what to change next.
Give the right business owners a reason to stop, take notice, and start a conversation with your agency.
Sound familiar?
Another ad change.
Still no clear answer.
When results disappoint, what do you change next?
Your ads run.
Your inbox stays quiet.
You check again. Still no conversation with the business owners you want to reach.
The call starts.
The fit falls apart.
A one-off request. A business that isn’t ready. Another conversation that goes nowhere.
You make changes.
You’re still guessing.
New image. Different headline. You still don’t know what’s stopping the right owners from responding.
Before changing another ad, find where the right owners stop moving toward a conversation.
From attention to conversation
Give the right owner a reason to keep going.
CJJ Media builds and manages paid acquisition systems for marketing agencies serving home-service businesses. We connect your ads, landing page, qualification, and follow-up around your offer to help your agency attract its own clients.
01 / THE AD
FOR REMODELING COMPANIES
Built for bigger projects.
Still fielding small-repair inquiries?
This speaks to my business.
We shape the message around the owners your agency wants and the problem your offer solves.
02 / THE MATCHING PAGE
MARKETING FOR REMODELERS
Built for bigger projects.
Show homeowners the projects you want to be hired for.
I can see how this could help.
The page continues the same message and explains how your agency’s offer addresses that problem.
03 / QUALIFICATION & FOLLOW-UP
Business
Remodeling company
Wants more of
Full-home remodels
Follow-up
Invitation to discuss fit
This is worth a conversation.
Relevant questions and follow-up give your team context for the sales conversation.
We manage the path to the conversation. Your team handles the selling.
Strategic direction. Hands-on execution.
You shouldn’t have to direct every move.
We lead acquisition.
We manage the message, campaigns, page, qualification, and follow-up within the service’s defined scope. We review performance and sales feedback to choose the next move.
You lead your agency.
You bring the offer, handle sales conversations, and deliver your service. Your feedback on inquiry quality and lost deals helps guide our decisions.
The inquiries arrive.
The fit is wrong.
What we notice
Inquiries come from new businesses, but your offer is built for established companies.
What we investigate
Do the ad and page make that requirement clear?
What we test next
State who the offer is for, then compare fit using qualification answers and sales feedback.
Start with a few questions to see whether the service fits your agency.
Is this the right fit?
You know how to deliver.
Now you need the right clients.
You help home-service businesses get customers. But bringing the right owners into your own agency is still a struggle. Here’s what gives us a solid starting point.
A service you can confidently deliver.
You can explain what clients get, what it costs, and how your team fulfills it. We build the acquisition message around that offer.
A client you’d like more of in your agency.
Think of a roofer, remodeler, or landscaper your agency serves well. What makes them a fit? That gives us a starting point for the message and qualification.
Someone ready to take the sales call.
You or your team handles the conversation and reports back: good fit, wrong fit, booked, or lost. We use that feedback to guide the next acquisition decision.
Plan for $997/month + your ad budget.
Minimum ad spend: $50/day, paid separately. One standardized service with a defined scope, reviewed together before you commit.
What happens next
First, let’s talk about your agency.
You don’t need to have the problem figured out before we talk. Start with what’s happening now and the clients you want to attract.
01 / Share the context
Tell us where you’re stuck.
Answer a few questions about your agency, your offer, and what you’ve tried to bring in clients. That gives us a starting point.
02 / Talk it through
See whether there’s a fit.
We’ll talk about the response you’re getting, where conversations fall apart, and what you want to change. Together, we’ll see whether our service fits.
03 / Know what’s included
Review the scope before deciding.
We’ll review the defined scope, responsibilities, and fixed monthly fee. If you move forward, the deeper review and acquisition setup begin.
Start with a few questions about your agency.
A few practical questions
Before we talk.
Is this for getting clients for my agency?
Yes. The focus is helping your agency attract the home-service business owners you want as clients. We build and manage the agreed paid acquisition system around your agency’s offer. Your team handles the sales conversations and delivers your service.
What if I've already tried ads and they didn't work?
That’s a useful starting point. A campaign with little response needs a different investigation from one that attracts inquiries your team can’t close. We look at where progress breaks down so we can decide what needs attention.
How does this work with my agency's offer?
We use a standardized paid acquisition system with a defined scope. Our system has been battle tested across many agencies with no deviation. The messaging centers on your offer and the business owners you want to attract. Our first conversation established whether your agency is a fit for that service.
What investment should I plan for this partnership?
Our fractional CMO service is $997/month, which does not include your advertising budget daily spend, starting at a minimum of $50/day. The service follows a defined scope, which we'll review together.
Give the right business owners a reason to choose your agency.
Let’s talk about the clients you want, what’s happening with your ads, and whether our paid acquisition service is the right fit.
Start with a few questions about your agency.